How a Fashionpreneur and Petrolhead Rode Her Passion to Success in Dubai
Sonam Krince is a dynamic force in Dubai’s automotive and fashion circles. As the founder of Panache Attire, she captivates audiences with her luxe lifestyle and entrepreneurial spirit. Equally at ease behind the desk or the wheel, Sonam’s journey, driven by unbridled passion, bold ambitions, and an unwavering commitment, has made her a rising star in two often disjointed worlds: high fashion and supercars.
Early Foundations & Education
Sonam’s story traces back to India, where she earned her degree from the prestigious National Institute of Fashion Technology. This formative experience instilled in her a deep appreciation for craftsmanship and design, which later translated into her fashion label’s ethos. Armed with vision and skill, she set her sights on Dubai, a vibrant, cosmopolitan hub ripe for her blend of flair and finesse.
Panache Attire: Fashion Reinvented
In founding Panache Attire, Sonam aimed to offer more than just clothing. She created a brand that merges elegance with boldness, much like her own persona. Her designs reflect contemporary trends, with a keen eye on luxury and exclusivity. Through her brand, Sonam not only showcases polished aesthetics but also bridges Indian-inspired artistry with global appeal.
The Dubai Car Culture Connection
While fashion gave Sonam her first runway, cars lit up her life’s dashboard. Dubai’s high-octane auto scene became her playground. Behind the wheel of Ferraris, Bugattis, and Amazon-winning off-road machines, she cultivated a petrolhead identity that resonates deeply with fans. Her Instagram reels frequently feature supercars, exclusive events, and sleek test drives, earning her a loyal following of over 60K admirers who share her adrenaline-fueled pursuits.
Media Spotlight & Collaborations
Sonam’s visibility has surged through media coverage of prominent automotive and lifestyle events. Whether it’s test-driving the Audi SQ6 e-Tron or participating in the Sharjah Wheelers Festival, her presence is consistent and magnetic. Brands like Haval and GWM have recognized her influence, partnering with her for marketing campaigns and exclusive reveal events.
Personality & Public Persona
Those who interact with Sonam describe a woman brimming with warmth, authenticity, and sincerity. She balances her high-adrenaline lifestyle with grounded charm, always ready to engage, explore, and uplift. Her magnetic presence in front of the camera reflects a personality that is as relatable as it is aspirational.
Influencer Impact & Brand Building
More than just a content creator, Sonam leverages her social media platforms to build a personal brand that is multidimensional. In her fashion and car-centric posts, one sees the seamless fusion of design elegance and horsepower glamour. She stands as a model for aspiring influencers in Dubai, perfecting the art of cross-industry brand alignment.
Future Roadmap
Looking ahead, Sonam is poised for continued expansion. In fashion, this could mean launching new collections or diversifying into lifestyle domains. On the automotive side, she may venture into event hosting or brand ambassadorships. In both arenas, her growing network and reputation promise exciting collaborations and broader influence.
Conclusion
Sonam Krince’s narrative is one of determination, style, and sheer unapologetic passion. From the lecture halls of fashion school to the fast lanes of Dubai’s car culture, she has crafted a career that defies categorization. As she accelerates into the future, Sonam stands out as a symbol of modern entrepreneurship, where creativity meets courage, and glamour meets grit.
